Elevate your marketing strategy with a valuable newsletter.

Spend more time doing what you do best…

…while I connect you and your brand with the people who matter most.

I specialize in helping lifestyle businesses and personal brands grow through email and content marketing that actually converts.

I’m not an agency. When you work with me, you’re working directly with me. My strategy, my brain, my experience. I know how to amplify your brand’s strengths and create campaigns that feel authentic, aligned, and profitable.

No more worrying about list size, analytics, or whether your emails are making an impact. I’ve got you covered.

How To Work With Me

  • Every solid partnership begins here.

    Whether you have an existing list and platform or not, I’ll begin by refreshing and elevating your email marketing from the ground up.

    What’s Included:

    • Email Marketing Audit: I evaluate your current strategy, campaigns, and processes to uncover opportunities for growth.

    • Customized Lead Generator: Build your list with the right people — opt-ins and content designed specifically for your brand.

    • List Cleaning: Improve deliverability by removing outdated or invalid contacts.

    • Welcome Automation: A thoughtful, on-brand series that greets new subscribers and sets the tone for your relationship.

    • 3 Branded Templates: Polished, reusable email templates designed to match your brand aesthetic.

    • 3 Months of Content Strategy: A roadmap of content ideas aligned to your goals and brand message.

  • After your facelift, you’ll have everything you need to hand off to someone on your team or keep me on to continue managing your email strategy.

  • If you choose to keep me on, I become an extension of your brand.

    I’ll run strategy, campaigns, automations, and content so you can stay focused on your zone of genius while knowing your email marketing is driving results.

    Monthly retainer rates available here.

I’m Ally.

I help lifestyle businesses and personal brands create email marketing strategies that actually grow their business.

Over the past eleven years, I’ve launched digital products, supplement lines, clothing brands, and countless lifestyle campaigns, all powered by thoughtful email strategy.

I’m known for my strategic thinking, careful copywriting, brand loyalty, and attention to detail. I don’t just “send emails.” I build campaigns that deepen brand awareness, nurture your audience, and generate real revenue.

When we work together, it’s me in your corner, not an anonymous team. I bring my experience across industries and my eye for branding, design, and content into everything we do.

I'd love to be on your team.

I'd love to be on your team.

I only take on a small number of new clients at a time to ensure every partnership gets the attention and depth it deserves.

I don’t consider myself a contractor. I consider myself part of your brand’s inner circle, here to elevate, refine, and execute email strategy that aligns with your long-term vision.

Perks of working with me:

  • Campaigns That Resonate

    Strategy isn’t just about opens and clicks. It’s about connection, loyalty, and resonance. I will always play the long game instead of making short-term strategy decisions.

  • A Proven Source of Revenue

    Email consistently outperforms every channel. $42 return for every $1 spent isn’t just a stat — it’s reality when you do it right.

  • One-on-One Partnership

    Instead of paying for a full-time hire, you’ll have me, a seasoned strategist who treats your brand like my own.

Ready to get started?

I’m currently accepting a small number of new clients.

Maureen Stowell - Shop Salon M

“Thank you so much, I feel like you have given this project the love I would’ve given it myself if I knew how to even begin doing this. I love everything about it.”

Destiny Thompson - Truly Destiny

“This is perfect! I don’t deserve you. I love it all so much. So creative and amazing.”

Partnered with:

FAQs

Do you require that we use a specific Email Service Provider?

Nope. I’ll work with whatever platform you use, and if you’re looking for recommendations, I’ll guide you toward the best fit for your business.

I currently offer a newsletter and have an email list. How will your agency benefit me?

Newsletters are a great start. But what I bring is full-funnel strategy: automations, campaigns, and content that build relationships, loyalty, and consistent sales.

How will your team work with my current marketing team and efforts?

If you have a team, I plug right in — attending marketing meetings as needed and keeping communication seamless through Slack or shared project tools. If you don’t, I run point so you don’t have to worry about the details.

Let’s work together.

This isn’t an agency. It’s me, partnering directly with you to make your email marketing effortless, strategic, and revenue-driven.